The right message, on the right channel, at the right time — rule-based and omnichannel.
Market Acoustics is an omnichannel platform that manages all corporate customer communication in a rule-based, centralised way and recommends the next best action for every interaction. Within the campaign rules defined by marketing teams, it triggers the right message on the right channel at the right time — listening to customer signals, micro-segmenting and automating personalized communication.
Rule-based, centralised corporate communication
Next-best-action recommendations per customer
Omnichannel campaign orchestration
Customer-signal listening and micro-segmentation
Capabilities
Corporate Communication
Rule-based, centralised, omnichannel management of all customer communication.
Next Best Action
Selecting and triggering the best action within campaign rules.
Omnichannel
Consistent, coordinated communication across all channels.
Campaign Orchestration
End-to-end orchestration of marketing campaigns.
An insurer with a large individual-customer base
Marketing & CommunicationChallenge
Renewal reminders and cross-sell messaging were fragmented, inconsistent across channels and largely manual.
Solution
With Market Acoustics, renewal and cross-sell scenarios were automated rule-based and omnichannel, recommending the best action for each customer.
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